Elvis Cup & Twinkie Analysis

The King is dead (play along). Long live the King. To commemorate the 30th anniversary of the death of Elvis Presley, Hershey Foods has come up with the Elvis Cup, a limited-edition Reese's peanut butter cup that includes an extra layer with banana creme. The Baltimore Sun has more.

The Hershey Foods site features the product rather prominently and the Hershey's Gifts site offers this.

Just exactly what is a Twinkie? The answer to that question could be quite brief, unless your name is Steve Ettlinger. A recent ABC News article - The Secret Behind the Twinkie - takes a look at Ettlinger's book Twinkie, Deconstructed, an impressive work which was written without the cooperation or assistance of the treat's maker.